I’ve recently been working on a lot of aspects of this year’s Stand Up To Cancer campaign. These images featured in the press launch and were widely used across national and regional titles. The theme was centered around rebellion with select celebrities being transformed into their rebel heroes. Kirstie Allsopp turned Queen for a day, Davina McCall portrayed Joan of Arc, Krishnan Guru-Murthy was Jimi Hendrix and comedian Aisling Bea became Princess Leia from Star Wars.
The rest of the imagery, including an OOH campaign will be revealed ahead of the October event.