Excited to share a recent project where I blended my skills as both a lifestyle and advertising photographer for Saudi Arabia’s National Housing Company (NHC). I directed TV commercials and captured the stills campaign for “The Residence at Sadayem,” a dramatic coastal development rising just north of Jeddah.

This project pushed me creatively. I combined motion, photography, CGI, and a touch of AI to bring to life a seafront mega-development centered on parks, promenades, and integrated living. Working with two of Saudi Arabia’s leading personalities added depth and authenticity - I wanted every frame to feel real, aspirational, and unmistakably rooted in place

Shooting as a lifestyle photographer grounded the visuals in warmth, movement, and human moment. As an advertising photographer, I was focused on clarity and persuasion - every image needed to draw viewers into the narrative of Sadayem.

Ultimately, this campaign isn’t just about showcasing architecture - it’s about inviting people into a future lifestyle.

You can see more at: https://www.jonenoch.com/nhc