Football Club Kit Launch
I recently worked with Stoke City as an advertising photographer to shoot their new “Spirit of ’92” away kit - and this one really stood out. Inspired by the club’s iconic 1992–93 design, it revives the bold purple graphic and retro crest, reimagined by Macron. It’s packed with nostalgia and edge, and I wanted the visuals to capture both.
We shot in a Stoke nightclub, which gave the perfect atmosphere -neon lights, shadows, and a raw, moody energy that echoed the early '90s vibe. As a sports photographer, it’s rare to get a setting this stylised for a kit launch.
