IIDA magazine

I was asked to photograph Jaime Velez, Director of Design at Skidmore, Owings & Merrill for the cover of IIDA magazine. Jaime was sharing his views on shaping and shifting perspectives. As a portrait photographer i decided to shoot shallow and use continuous light to create a image that was both classic and yet futuristic.

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IIDA0152_for-jon

Logistically the shoot was quite difficult, utilising the top floors of The Broadgate Tower in The City of London. Here is one of my favourites, alongside some of the contacts and a behind-the-scenes image.

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