I love working for purpose driven brands and none come with greater ambition than Too Good To Go. The company matches consumers with restaurants and grocery stores to sell unsold food.
A technology company at heart, it operates across Europe and North America to tackle the enormous issue of food waste. Up until this point a lot of stock imagery had been used, leading to a fragmented style. We shot a bespoke collection of images and video to place the consumer at the heart.
Working with their wonderful in-house team, we shot in London. Creating lifestyle photography assets with a fresh spring feel (despite shooting in London in March) to serve their consumers in a wide range of territories.
