Manchester City × OKX / My Fabric
One club.
Individual stories.
Portraits for Manchester City and OKX by Jon Enoch, a sports photographer based in London. The global My Fabric campaign explored the individuality of players and coaches through portraits designed to stand as artwork.
Beyond the
usual picture.
OKX wanted something different from the standard football imagery of a sponsorship campaign. Working with the creative team, I shaped each portrait around what makes its subject unique, while keeping a coherent visual language across the series.
Individual portraits and the club dressing room connect the person with the wider team.
Personal direction.
Consistent light.
Access to sporting talent brings time pressure. Clear direction and a consistent lighting approach helped each player’s personality come through, without losing the shared campaign style. As a sports photographer based in London, that balance between individual character and a cohesive set of assets is central to the work.
Portraits created for global marketing, with a distinct identity in each frame.
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Campaign photography by Jon Enoch, sports photographer based in London. Portraits for Manchester City and OKX’s global My Fabric campaign.
MANCHESTER CITY x OKX
Commercial sports photography for Manchester City and OKX, creating advertising portraits for the global My Fabric campaign.
The Brief
OKX wanted to move beyond the standard football imagery that accompanies most sponsorship campaigns. The My Fabric campaign explored what makes each player and coach unique, creating portraits that felt more like artwork than traditional sports photography.
The Challenge
Photograph some of the biggest names in world football while creating a distinctive visual style that reflected the campaign's concept. Every portrait needed its own personality while remaining consistent across the wider campaign.
The Solution
Working closely with the creative team, each portrait was designed around the My Fabric concept. A consistent lighting approach and thoughtful direction created a series of individual portraits that worked together as a cohesive campaign.
The Result
A collection of striking campaign imagery that gave OKX something different from the usual football photography. The final portraits were created for global marketing while standing as artwork in their own right.
Behind the Scenes:
Developed around the My Fabric campaign concept
Individual direction for every player
Consistent visual style across the campaign