MAX VERSTAPPEN × TAG HEUER / ADVERTISING CAMPAIGN
ONE HOUR.EVERY MINUTE COUNTS.
Premium campaign portraits of Max Verstappen for TAG Heuer, created ahead of the Formula One season by Jon Enoch, an advertising photographer based in London.
01 / The brief
PRECISION.
PERSONALITY.
The brief called for a range of premium portraits that balanced TAG Heuer’s precision and luxury with Max’s own character.
Access to Max was limited to one hour. Within that time, the team needed distinct looks and campaign assets, including wardrobe changes — the equivalent of several shoots within a single session.
02 / The preparation
REHEARSED.
READY.
Lighting, camera positions, timing and the shot sequence were planned before Max arrived. We pre-lit the sets and rehearsed the transitions with a stand-in, walking through the session in advance.
Styling, hair and makeup, and the assistants worked to the same plan. Everyone knew their role, so the hour could be spent making photographs rather than resolving technical decisions.
03 / The result
MORE FROM
LIMITED ACCESS.
About seven shoots’ worth of distinct assets and looks were captured in the one-hour session. The finished photographs move between understated portraits and the energy of the racing world, while keeping a consistent premium finish.
For brands working with talent and ambassadors, careful preparation helps make the most of limited access — without losing the person at the centre of the campaign.
04 / Behind the scenes
THE WORK BEFORE THE HOUR.
Pre-lighting and a rehearsed sequence gave every look its place in the session.
Campaign photography by Jon Enoch, advertising photographer based in London.