PANASONIC

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Working with Panasonic, we created a warm, people-led campaign for its breadmaker, ice-cream maker and juicer. As a lifestyle photographer and director, I developed a connected visual approach that demonstrated each product’s ease of use and versatility while keeping real family moments at the heart of the story. The process brought together casting, location, lighting, styling, food styling, stills, film and post-production, giving the client one consistent creative treatment from the initial idea through to the final files. The result was a flexible library of inviting, product-focused photography and motion content for use across advertising, retail, web, social media and PR.

Behind the scenes: our team brought together casting, lighting, styling and food preparation to create a warm, natural campaign for Panasonic.