Too Good To Go / Image & video library

Good food.
Everyday moments.

A bespoke image and video library for Too Good To Go by Jon Enoch, a lifestyle photographer based in London. Fresh, consumer-focused imagery connects the brand’s ambition to fight food waste with familiar moments around food.

Unpacking a 'Too Good To Go' food bag - Lifestyle Photography By Jon Enoch

Purpose, made relatable

From the bag
to the table.

Working with the Too Good To Go team in London, Jon created a cohesive library around everyday experiences. Preparing ingredients, sharing a meal and collecting a bag give the story a clear human rhythm.

A young couple chat whilst preparing a healthy looking evening meal in this fresh bright lifestyle image by photographer Jon Enoch
A mans hands prepares fresh vegetables for dinner in these lifestyle images by London based photographer Jon Enoch
A young couple chat whilst preparing a healthy looking evening meal in this fresh bright lifestyle image by photographer Jon Enoch

Small details and shared activity bring the kitchen scenes together.

A couple are pictured chatting at their breakfast table in this lifestyle image by London based photographer Jon Enoch
Friends chat at the kitchen table in this lifestyle image from London based photographer Jon Enoch
A women out shopping, bag in hand checks her mobile phone in this lifestyle image by photographer Jon Enoch
A shop keeper hands over a bag containing food itemas that have been purchased online via the Too Good To Go App - lIfestyle Photography By Jon Enoch

Finished motion

Everyday life.
In motion.

The film extends the same fresh visual language, keeping the image and video library connected.

Unpacking a 'Too Good To Go' food bag - Lifestyle Photography By Jon Enoch
 

TOO GOOD TO GO

I love working with purpose-driven brands, and Too Good To Go’s ambition to fight food waste is unmatched. As a tech company tackling a global issue, they needed cohesive lifestyle photography. I shot a bespoke image and video library in London with their team, capturing a fresh, consumer-focused feel.

A young couple chat whilst preparing a healthy looking evening meal in this fresh bright lifestyle image by photographer Jon Enoch
A mans hands prepares fresh vegetables for dinner in these lifestyle images by London based photographer Jon Enoch
A young couple chat whilst preparing a healthy looking evening meal in this fresh bright lifestyle image by photographer Jon Enoch
A couple are pictured chatting at their breakfast table in this lifestyle image by London based photographer Jon Enoch
Friends chat at the kitchen table in this lifestyle image from London based photographer Jon Enoch
A women out shopping, bag in hand checks her mobile phone in this lifestyle image by photographer Jon Enoch
A shop keeper hands over a bag containing food itemas that have been purchased online via the Too Good To Go App - lIfestyle Photography By Jon Enoch
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Photography and film by Jon Enoch, lifestyle photographer based in London. A bespoke image and video library created in London for Too Good To Go.