Mobvoi / TicWatch / London

Life moves.Go with it.

A wearable tech campaign by Jon Enoch, a lifestyle photographer based in London. Shot across the city for Mobvoi, the series follows TicWatch through everyday moments, movement and the spaces in between.

Two women run along the streets of London wearing sportswear and smart watches in this sports photography by Jon Enoch for technology brand Mobvoi.
London / Wearable tech in everyday lifePeople · Movement · City

01 / Out in the city

One city.
Many rhythms.

The brief was to capture the wearable tech across a range of scenarios. Running, walking, cycling and pausing between activities gave us different ways to bring the watch into the picture, with London providing the changing backdrop.

A women wearing a smartwatch walks through the city; past modern glass buildings. Photographer Jon Enoch shot this lifestyle image for tech firm Mobvoi.
A young women walk through the busy of London, glancing at her smartwatch in this lifestyle image taken by photographer Jon Enoch.
Two friends set off for a run in the city using smart watches to track their runs. Lifestyle photography by Jon Enoch.

02 / The way I shoot

Keep it loose.
Let it unfold.

I love shooting this way. With a small, nimble crew, we could keep things loose and organic, go with the flow and shoot as moments unfolded. The watch stays part of the action, from a wider city scene to a closer detail.

A mans hand, wearing a smartwatch, pushed his bike in the city in this lifestyle photography for Mobvoi by Jon Enoch.
A man wearing a smart watch pushes his bike through the city of London. Photography by lifestyle photographer Jon Enoch.

Wearable technology, woven into the day.

close up picture of a women’s wrist wearing a smart watch. Image by lifestyle photographer Jon Enoch
A young women wearing a smart watch warms up before a run in the heart of the city. She wears sports clothing in this Lifestyle photography by Jon Enoch.
A women stands in the city, headphone in her ears listening to music controlled from her smart watch. Image by sports photographer Jon Enoch

03 / In motion

Everyday life.
Active moments.

The finished series brings together everyday lifestyle and more active moments. Different people, locations and movements show the TicWatch in use, keeping the photographs grounded in the energy of the city.

A women exercises in the city using her smart watch. Lifestyle image by sports advertising photographer Jon Enoch.
Two women run along the streets of London wearing sportswear and smart watches in this lifestyle photography shot for technology brand Mobvoi by lifestyle photographer Jon Enoch.
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Campaign photography by Jon Enoch, lifestyle photographer based in London. Mobvoi TicWatch, photographed across everyday and active moments in the city.

Two women run along the streets of London wearing sportswear and smart watches in this sports photography by Jon Enoch for technology brand Mobvoi.
 

MOBVOI

 

A shoot in London for wearable tech brand Mobvoi, showcasing their new TicWatch across a mix of city locations with multiple models. We focused on both everyday lifestyle and active, sports-led moments to highlight the watch’s versatility. Using a small, nimble crew, we captured a broad set of lifestyle photography visuals that reflect the dynamic, on-the-go nature of modern wearable tech.

A women wearing a smartwatch walks through the city; past modern glass buildings. Photographer Jon Enoch shot this lifestyle image for tech firm Mobvoi.
Two friends set off for a run in the city using smart watches to track their runs. Lifestyle photography by Jon Enoch.
A young women walk through the busy of London, glancing at her smartwatch in this lifestyle image taken by photographer Jon Enoch.
A mans hand, wearing a smartwatch, pushed his bike in the city in this lifestyle photography for Mobvoi by Jon Enoch.
A man wearing a smart watch pushes his bike through the city of London. Photography by lifestyle photographer Jon Enoch.
close up picture of a women’s wrist wearing a smart watch. Image by lifestyle photographer Jon Enoch
A young women wearing a smart watch warms up before a run in the heart of the city. She wears sports clothing in this Lifestyle photography by Jon Enoch.
A women stands in the city, headphone in her ears listening to music controlled from her smart watch. Image by sports photographer Jon Enoch
A women exercises in the city using her smart watch. Lifestyle image by sports advertising photographer Jon Enoch.
see more of my sports photography here
Two women run along the streets of London wearing sportswear and smart watches in this lifestyle photography shot for technology brand Mobvoi by lifestyle photographer Jon Enoch.