Advertising shoot for NHC - Saudi Arabia

Excited to share a recent project where I blended my skills as both a lifestyle and advertising photographer for Saudi Arabia’s National Housing Company (NHC). I directed TV commercials and captured the stills campaign for “The Residence at Sadayem,” a dramatic coastal development rising just north of Jeddah.

This project pushed me creatively. I combined motion, photography, CGI, and a touch of AI to bring to life a seafront mega-development centered on parks, promenades, and integrated living. Working with two of Saudi Arabia’s leading personalities added depth and authenticity - I wanted every frame to feel real, aspirational, and unmistakably rooted in place

Shooting as a lifestyle photographer grounded the visuals in warmth, movement, and human moment. As an advertising photographer, I was focused on clarity and persuasion - every image needed to draw viewers into the narrative of Sadayem.

Ultimately, this campaign isn’t just about showcasing architecture - it’s about inviting people into a future lifestyle.

You can see more at: https://www.jonenoch.com/nhc

NEOM - Sindalah - Lifestyle

Ten days, endless commutes, and an ambitious vision—this was one of the most unique lifestyle shoots I’ve worked on.

I recently spent time photographing Singlaha island, part of the NEOM project in Saudi Arabia. You’ve probably heard of NEOM in connection with The Line, the futuristic mirrored city being built in the desert. But Singlaha is something different—a 200-acre island designed as a global destination for the yachting community, with 86 superyacht berths, 440 rooms, 88 villas, and 218 luxury serviced apartments. Not to mention restaurants led by Michelin-starred chefs and every amenity you’d expect from a high-end resort.

These lifestyle images will form the launch assets to this unique project.