Grolsch / Brand image library
Live music.
Real energy.
A gig, a crowd and the small moments that make a night out. A character-led image library connecting Grolsch with live music and the people who come together around it.
Make the night
feel real.
We created our own gig: finding a venue, bringing in a band and building the crowd with extras alongside our core models. As an advertising photographer based in London, my aim was to turn that planned production into pictures with a gritty, spontaneous feel.
Grolsch sits within the action: in hands, between friends and against the venue’s green light.
Around the
edges.
Alongside the energy of the band and crowd, we directed smaller scenarios inside and around the venue. Conversations, shared drinks and moments between friends give the brand library a broader picture of a believable night out.
GROLSCH
As a lifestyle photographer, I created this image library for Grolsch, adding brand assets centred around live music and authentic moments. The series captures bold, character-driven scenes that reflect the brand’s creative spirit—real people, real energy, and environments that tell a compelling, atmospheric story with the beverage - beer at its very heart.