BIKES OF HANOI / PERSONAL SERIES
EVERYDAY LOADS.EXTRAORDINARY SHAPES.
A personal series by Jon Enoch, a lifestyle photographer based in London, exploring the riders, delivery bikes and remarkable loads moving through Hanoi.

01 / The starting point
A CITY.
A PERSONAL CURIOSITY.
A news story about proposed restrictions on petrol motorcycles in central Hanoi prompted the project. I wondered about the repercussions for a city where so much everyday work travels on two wheels.
The weird and wonderful objects caught my eye: goods of every shape and size, stacked high and carried through the streets. I set out to photograph the people behind those extraordinary loads.


02 / Finding the riders
THE CITY
AFTER DARK.
We spent a little under a week in Hanoi, finding and photographing delivery riders and vendors carrying everything from fish to children’s toys.
Night brought the mixed light of the evening into the pictures. It was a practical choice too: finding an unoccupied space during the day was difficult.



03 / Everyday ingenuity
MORE THAN
WHAT THEY CARRY.
The loads create the visual surprise, but the riders remain at the heart of the series. People, goods and the city’s night-time energy come together in each photograph.
Working to my own brief gave me space to follow that curiosity. The personal project later gained widespread attention.


04 / On the street
BETWEEN THE PICTURES.
A small look at the camera and lighting setup on location in Hanoi.


Photography by Jon Enoch, lifestyle photographer based in London. Bikes of Hanoi is a personal series about the city’s riders and their remarkable everyday loads.