St James Quarter / Edinburgh
A city.
A skyline.
A statement.
A launch commission for Edinburgh's St James Quarter by Jon Enoch, an advertising photographer based in London. Rooftop fashion portraits connect the striking curves of the new W Hotel with the character and energy of the city around it.
Architecture
meets attitude.
The hotel's bold form becomes part of the portrait. Colour, clothing and expressive gestures give the campaign a human presence against Edinburgh's evolving skyline.
Above the city
The curves of the hotel and the city beyond frame the fashion portraits.
Campaign photography by Jon Enoch, an advertising photographer based in London.
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SAINT JAMES QUATER
Commissioned as an advertising photographer for the launch of Edinburgh’s St James Quarter — a £1 billion, 850,000 sq ft development — I captured the striking curves of the new W Hotel from the rooftops. The images highlight its bold presence on the city’s evolving skyline.