Pura Babies / Brand launch portraits
Small faces.
Big character.
Brand-launch portraits for Pura Babies by Jon Enoch, an advertising photographer based in London. Individual expressions and a consistent studio setting helped establish a visual identity across packaging, campaigns and brand communications.
A brand’s first impression
Identity
from day one.
Created for Pura’s launch, these photographs helped shape how the baby care brand presented itself. A clear, cohesive portrait collection gave its packaging and advertising a recognisable human character.
Studio portraits developed for Pura Babies’ packaging, campaigns and brand communications.
Expression & personality
More than
a smile.
Curiosity, concentration and playfulness give each portrait its own personality. Simple backgrounds keep the attention on the children, allowing a range of expressions within one connected visual language.
Finished applications
In use.
Pura packaging and vehicle graphics show the portraits within the brand’s wider identity.
Continue exploring / Advertising
Beyond the screen.
Vue Cinemas ↗
Explore advertising photography capturing families and the shared experience of cinema.
Campaign photography by Jon Enoch, advertising photographer based in London. Studio portraits created for the launch and visual identity of Pura Babies.
Pura Babies | Advertising & Lifestyle Photography
Advertising and lifestyle photography created for Pura Babies during the launch of the award-winning baby care brand. The imagery helped define Pura's visual identity from day one, shaping everything from packaging and advertising campaigns to brand communications. As Pura continues its international expansion, these original photographs remain central to the brand's creative direction.