NHC / The Residence at Sadayem

A vision
of living.

Photography and TVCs for NHC by Jon Enoch, an advertising photographer based in London. Shot in Jeddah with Lama Alakeel and Yasir Alsaggaf, the campaign brings the vision for The Residence at Sadayem to life.

Lama Alakeel shot for NHC in Saudi Arabia for their 'The Residence at Sadayem' project. Lifestyle advertising photography by Jon enoch

Photography & motion

Imagining
the experience.

Jon directed the TVCs and photographed the stills. The work combines motion, photography, CGI and AI to visualise the coastal development while it was still under construction — placing people, moments and a sense of home within that vision.

Finished campaign films and stills — a connected view of contemporary living.

Lama Alakeel shot for NHC in Saudi Arabia for their 'The Residence at Sadayem' project. Lifestyle advertising photography by Jon enoch

NHC

 

I directed the TVCs and shot the stills campaign as a lifestyle photographer for Saudi Arabia’s NHC – the National Housing Company, one of the Kingdom’s leading developers. Shot in Jeddah and featuring two of Saudi’s leading personalities, the work combines motion, photography, CGI and AI to visualise a vast coastal mega project still under construction: The Residence at Sadayem – a seafront development designed around parks, promenades, and integrated living.

 
 
 
Jon Enoch's - lifestyle photographer - image of Lama Alakeel shot for NHC in Saudi Arabia for their 'The Residence at Sadayem' project.
Yasir Alsaggaf sits at a piano in this advertising lifestyle image taken by Jon Enoch for The NHC to promote their Residence at Sadayem development project.
 
Lama Alakeel adjusts her earring in the mirror in this advertising image by Jon Enoch taken for the NHC in Saudi Arabia for their 'The Residence at Sadayem' project.
Advertising photographer Jon Enoch's image of actor Yasir Alsaggaf shot in Saudi Arabia for the Natioanl Housing Council to promote their Residence at Sadayem development.
Lama Alakeel looks back over her shoulder as she walks out onto a balcony in this advertising image taken in Saudi Arabia for the NHC.
Lama Alakeel emberges into the lobby of a hotel in this lifestyle image taken by Jon Enoch in Saudi Arabia for the National Housing Council to promote their 'Residence at Sadayem' mega project.
Lama Alakeel sits drinking a coffee in this advertising image by Jon Enoch shot in Saudi Arabia for the NHC.
Saudia Arabia personality Lama Alakeel sits, eyes closed in a yoga pose in this image taken by Jon Enoch for Saudi Arabia's NHC.
 
 
Actor Yasir Alsaggaf enjoys a coffee in this advertising image by Jon Enoch shot for Saudi Arabia's NHC.
Lama Alakeel in a bedroom in this advertising image taken by Jon Enoch for the NHC in Sadia Arabia.
 

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Campaign photography and film direction by Jon Enoch, advertising photographer based in London. The Residence at Sadayem campaign for NHC, shot in Jeddah.