Eubank Jr vs Benn: boxing match promo key art

Just wrapped a killer shoot for the Key Art on the upcoming Conor Benn vs Eubank Jr boxing fight. We shot across Spain and Dubai – two wildly different locations, but the goal was the same: keep the lighting seamless and the energy high.

As a sports advertising photographer, this was a dream gig. Big names, big stakes, big drama. The challenge? Matching looks across thousands of miles and totally different spaces.

The images will be used across all aspects of promotion for the fight – posters, digital, broadcast, you name it. This bout is already shaping up to be one of the most talked-about in decades. The hype kicked off early – if you missed the launch press conference where Eubank slapped Benn with an egg (yes, really), check out the chaos here via BBC.

Below is the key art, a few images of Benn I partially like and some behind the scenes.

Sports Shoot

Some images from a recent week-long commission. Shot in a studio, well room, converted into a studio.  We had an ever revolving cast of sportsmen and women to shoot. The models were all excellent - you can really tell the difference between someone who knows a sport and someone who really knows a sport. Stills don't leave anywhere to hide. Casting is critical. 

I wanted to create a slightly gritty feel - not overly messed around with or reliant on post to create the images. A strong directional top light filled from the front and clipped from the back but this sort of lighting means the sweet spot is narrow - the difference between an image looking amazing and rubbish is a few inches so you really have to shoot through the arch of motion. So we shot lots. Sorry Macbook. A dream commission for a advertising photographer.

An American Football player throws the ball in the advertising studio shot by London based advertising, lifestyle and sports photographer Jon Enoch
A baseball player runs to catch the ball, glove extended, in this dynamic sports shot by adverting photographer Jon Enoch
A cricket player catches the ball, hands open in this studio advertising shot by advertising photographer Jon Enoch
Two basketball players jostle for the ball in this action shot by london based advertising photographer Jon Enoch
A boxer throws a left hook in the advertising photography shot by Jon Enoch
Two MMA fighters grapple in this action packed advertising sports shot by photographer Jon Enoch
A female MMA fighter performs a high kick. Sports advertising photography by Jon Enoch
A jockey, his face and clothing splattered in mud, undoes his helmet in this sports advertising shot by photographer Jon Enoch