For the past few years now I have been working closely with the cosmetic surgery firm Transform. The company has undergone a total refresh of all of their imagery – most importantly now only using real patients in all marketing material. The images – shot at locations across the UK form the backbone of the companies identity and engagement strategy.
The campaign has been widely recognised picking up award short-listings in the marketing society awards along side BT Sport (AMVBBDO), Premier Foods (JWT London), Jaguar Land Rover (spark 44). The work has been commended at the Drum awards as well as picking up a Charted Institute of Marketing Excellence Award.
A few images which have been added to the website. John Lydon, Gareth Malone and actress Miranda Raison all added to the personalities section of my online portfolio.
Children’s fashion designer Rachel Riley – her of Prince George dungaree fame. This was shot in West London for ES as part of a fashion special. Rachel’s designs have recently seen huge spikes in sales after Prince George was photographed wearing a pair on a royal tour.
Three images shot for FHM at the National Cycling Center in Manchester. These three leading figures from the world of cycling were shot next to their respective tracks with a splash of colour.
Here are a few pages from a 5 page editorial spread shooting street fashion in Milan in advance of the cities fashion week. We spend a few days in Italy stopping passers by who caught our eye.